Sona — Find proven ideas. Write in your voice.

Who it's for

Built for the way you actually create.

Whether you're scaling a personal brand or running content for a team, Sona fits the way you work — not the other way around.

Solo creators

Ship daily without burning out.

Turn one idea into a week of content across every platform — all in the voice your audience already trusts.

10×

output

Same hours

Founders

Build in public, on autopilot.

Distill product updates and learnings into thought leadership without taking time away from building.

2×

pipeline

Owned audience

Agencies

Scale client content, keep voice.

Keep a separate playbook and swipe board per client. Draft, review, and ship at the speed your accounts need.

3×

clients

No new hires

Inside Sona

Built for depth. Designed for focus.

Six tools that quietly do the heavy lifting, so writing stays the only thing you think about.

Playbook

Your voice, kept where you write.

Capture your hooks, how you sound, your signature lines, what you avoid — in one place. Sona keeps it pinned beside the editor so every draft stays unmistakably you.

Winning hooks12

Voice rules8

Signature lines5

Never say15

Discovery

Outliers the moment they pop.

Daily alerts when something's breaking out in your niche.

12× yesterday

Distribution

Built for every platform you ship in.

Per-platform character counts, formatting cues, scheduling — one workspace.

𝕏 in @ IG YT ▣

Studio editor

Hooks at your fingertips. Drafts that stay yours.

Drop a proven hook into your draft with one keystroke. You write the rest in your voice — autosaved, private to your workspace.

Most founders post too much — not too little.
The ones who break out pick one contrarian take insert hook
and they stick with it for ninety days.

Scheduler

Publishing rhythm. Not chaos.

One calendar for every platform you ship on. Plan a week ahead, hit a steady cadence, never stare at a blank Monday again.

Templates

50+ proven hooks. Growing weekly.

Hand-collected from outliers. Filtered by topic, platform, and angle.

"Most X get Y wrong because..."

"The 3 mistakes I made building..."

"Here's what nobody tells you about..."

A peek inside

This is where you'll work. Click around.

A real preview of the studio. Tap any item in the sidebar to switch views — the real thing ships with your invite.

sona.so/app

Discover

Founders · last 7 days · sorted by outlier

Refreshed 4 min ago

Alex Hormozi

@AlexHormozi · X

Most founders post too much — not too little. The ones who break out pick one contrarian take and stick to it.

12× outlier1.2M views

Hala Taha

@halataha · in

I deleted 80% of my todo list last month. Output went up 3×. Here's the framework I used.

8× outlier840K

Dan Koe

@thedankoe · X

Three questions I ask before writing anything. They've saved me hundreds of bad drafts.

18× outlier2.4M views

Naval

@naval · X

Stop optimizing your morning routine. Start optimizing what you do with the next 6 hours.

6× outlier510K

Chris Williamson

@chriswillx · YT

AI didn't kill writing. Lazy writing did. Here's how to use AI without losing your voice.

14× outlier1.8M

Greg Isenberg

@gregisenberg · in

The one essay format that changed how I think about everything I publish.

9× outlier690K

Untitled draft

Draft · saved 12s ago

Saved locally

Most founders post too much — not too little.

The ones who break out pick one contrarian take and stick with it for ninety days.

Here's the framework I've been using to find mine

Words

48

~18s read

Saved ideas

6

Ready to pull in

Insert saved idea

Copy draft

New draft

Your playbook

Yours · pinned beside every draft

Never AI

Winning hooks4 saved

"Most people [X]. The 1% [Y]."
"I deleted [N]. [Result] went up [M]×."
"Stop [vanity metric]. Start [the real lever]."

Voice rules5 rules

Short sentences. No buzzwords. Always one concrete number. Open with tension, end with a single ask.

Signature lines3 saved

"Here's the breakdown ↓" · "Save this for later." · "The part nobody tells you:"

Never sayavoid

game-changer · leverage · unlock · in today's world · circle back · move the needle

My lists

Top Creators · 6 creators

Add creators

Top Creators creators + New list

Dan Koe

@thedankoe · Substack

♥ 42K👁 1.8M18× outlier

Justin Welsh

@justinwelsh · LinkedIn

♥ 128K👁 6.1M25× outlier

Sahil Bloom

@sahilbloom · Substack

♥ 33K👁 1.2M14× outlier

Lara Acosta

@laraacostaf · LinkedIn

♥ 52K👁 2.1M16× outlier

Alex Hormozi

@AlexHormozi · X

♥ 210K👁 8.8M28× outlier

Naval

@naval · X

♥ 380K👁 11M24× outlier

Saved ideas

2 items · synced to your account

Synced

Dan Koe

@thedankoe · X

Three questions I ask before writing anything. They've saved me hundreds of bad drafts.

18× outlier2.4M views

Alex Hormozi

@AlexHormozi · X

Most founders post too much — not too little. The ones who break out pick one contrarian take and stick to it.

12× outlier1.2M views

What you'll ship

One voice. Every format your audience reads in.

Threads, carousels, scripts, essays. Sona gives you the proven structure for each — you write it in your voice.

𝕏 X threads 280 CHAR · HOOK

You

@yourhandle

Most founders post too much — not too little.

The ones who break out pick one contrarian take and stick with it for ninety days.

Here's the framework I use ↓

2,847 likes412 reposts1.2M impressions

in LinkedIn carousels 8-SLIDE · SWIPE

01 / 08

The 3-part framework that grew our brand 10× — without ads.

02

First, find what's already working in your niche.

03

Second, rewrite it through your unique POV.

04

Third, ship daily. Compound it.

YT YouTube hooks & scripts 5-SEC HOOK

I tried 47 AI tools.
Only one sounded like me.

8:42

"Stop. Before you click off — let me show you the one feature that made me delete every other tool I'd been paying for…"

¶ Substack essays LONG-FORM

Most AI writing tools make you sound like a robot. Here's the one rule I follow instead.

For the last six months I've been quietly running an experiment with my own writing. I've trained an AI on every essay I've ever published — and what came back surprised me. The voice wasn't just close. It was unmistakably mine…

By you · 8 min read · 12,847 reads

The pattern repeats

Same hook. Four voices. 15M+ views.

The "5 lessons I learned" hook breaks out every time — across X, LinkedIn, YouTube, and Substack. Different niches, different voices, the same proven structure underneath.

The lesson: Find what works. Make it yours. Sona surfaces the structures that win, then writes them in your voice — not someone else's.

01

5 lessons from writing online for 5 years

Dan Koe @thedankoe

X · 2.4M views4.2×

02

The 5-step framework that grew my LinkedIn

Justin Welsh @justinwelsh

LinkedIn · 3.7M views8.3×

03

5 things I wish I knew at 20

Ali Abdaal @aliabdaal

YouTube · 5.5M views11.2×

04

5 types of wealth nobody talks about

Sahil Bloom @sahilbloom

Substack · 3.4M reads6.1×

Illustrative · titles paraphrase the "5 X" format these public creators are known for using. Sona is not affiliated with any of them — they're examples of the structure at work.

The workflow

From blank page to published, in minutes.

01

Discover proven ideas ~30s

Search outliers, study any creator's feed, or let Sona surface posts breaking out in your niche.

02

Draft in your voice ~90s

Start from a proven structure, then make it yours. Drop in a saved hook, rewrite inline, swap angles — all in your own words.

03

Schedule across every channel ~30s

Cross-post to X, LinkedIn, Threads, Instagram, Substack, and YouTube from one queue. Sona handles the reformat.

Founding members

Be one of the first 100. Pay once. Keep it for life.

No trial countdown. No discount-pressure. Just a real founding cohort with a lifetime rate that goes away when we close it.

✦ Founding member · Limited to 100 seats

Lock in lifetime access.

Skip the waitlist, lock in $99/year forever, and help shape the studio. When the founding cohort closes, the regular Creator plan kicks in at $29/mo.

$99 per year
for life vs $29/mo regular

Skip the waitlist · instant access
Lifetime founding rate
Direct line to the team
First access to every new feature
Founding badge in your profile
Refund anytime in 30 days

Pays via Stripe · $99 billed once today

Founding seats0 / 100

After the founding cohort closes: Starter (free, browse outliers) · Creator ($29/mo) · Team ($79/mo).

Questions

Anything else? Let's clear it up.

Will my posts end up sounding like AI?+

Never — because Sona doesn't write for you. You write. Sona surrounds you with the right raw material: proven outliers to remix, hook templates to drop in, and your own style notes pinned beside the editor. The output stays unmistakably you. (Optional AI-assist arrives later as a separate paid add-on — not part of the founding offer.)

Which platforms does it support?+

X (Twitter), LinkedIn, Threads, Instagram, Substack, and YouTube descriptions. We auto-reformat per platform so you don't have to.

Where do the "outlier" posts come from?+

We track over a million high-performing posts across the supported platforms, refreshed daily. Outliers are detected by comparing performance to a creator's baseline — not just raw view counts.

Is there a free trial?+

Yes. Every paid plan includes 7 days free with no card required. The Starter plan is free forever.

Can I cancel anytime?+

Anytime, one click, no questions. You keep access until the end of the billing period.

Are my drafts and style notes private?+

Yes — completely. Your drafts, saved ideas, and playbook live in your workspace, encrypted at rest, never sent anywhere or shared with other users. We don't sell data, we don't train anything on your writing.